James Cockrell The Lost Art of Listening: What Clients Really Want If there’s one skill that separates good salespeople from great ones, it’s listening. Not the polite kind where you wait for your turn to talk—but the kind where you actually absorb what’s being said ... Dec 29, 2025 Our blog
James Cockrell Bridging Delivery and Sales: Lessons from the Field When I first moved from IT delivery into consulting and then Sales, I learned quickly that what breaks most client relationships isn’t technology, it’s misalignment. Sales, Consulting and Delivery liv... Dec 1, 2025 Our blog
Brian Murray Operational Excellence: The Hidden Accelerator of Revenue Growth When growth stalls, most companies look to fix marketing or sales first. But the real performance gap often lies behind the scenes in Operations . Throughout my career at Ernst Young, EDS/HP, and now ... Nov 17, 2025 The Founder’s Advantage Playbook
James Cockrell Why Trust Is Still the Strongest Sales Strategy I've worked in technology and consulting sales for more than three decades. I’ve watched sales trends come and go scripts, funnels, AI scoring systems methodologies. But the one constant that has neve... Nov 7, 2025 Why Trust Is Still the Strongest Sales Strategy in Tech
