Meet Our Leadership Team
75+ years of combined expertise in marketing strategy, sales optimization, and business development. Our founding team brings proven experience from building and scaling B2B companies across multiple industries.
James Cockrell
Chief Executive Officer
James brings over 30 years of experience that began in IT operations and programming with Amoco and Phillips before moving into consultancy with Cap Gemini, where he ran major accounts as an International Project Manager, Consultant, and Subject Matter Expert. This unique insight into delivery has been instrumental in his success in sales and as a business owner.
Jim's philosophy is simple: "Sales is all about TRUST and understanding the client's point of view—what their needs are, and how to make engagements a success for everyone." This approach has earned him multiple President Club and Salesman of the Year awards as a serial entrepreneur, including founding GBUS—a name thoughtfully created by his youngest son as a combination of Great Britain and United States.
- 30+ years from operations to sales leadership.
- Multiple President Club & Salesman of the Year awards
- Serial entrepreneur & business builder
Brian Murray
Managing Partner / COO
Brian is a seasoned sales executive with extensive experience in scaling B2B companies and optimizing go-to-market processes. His career includes strategic roles at Ernst & Young (EY), where he developed expertise in sales leadership, business development, enterprise consulting and client relationship management, and EDS/HP, where he led sales operations and process optimization initiatives for cloud and managed services.
As COO at GBUS, Brian ensures flawless execution of strategic initiatives while driving operational excellence across all client engagements. His background in sales, process optimization, delivery, and team development makes him instrumental in delivering measurable results for clients.
- Sales leadership and enterprise consulting experience (EY, EDS/HP, Atos, IBM)
- Sales operations & cloud/managed services expertise
- Specializes in team development & process optimization
Margaret Cascio
Managing Partner / CRO
Margaret is a seasoned revenue leader with over two decades of experience building scalable growth systems across startups to Fortune 100 companies. Her career spans strategic roles at Apple (customer-centered sales leadership), NTT DATA (enterprise digital transformation), Lexer (North American revenue growth for retail brands), and Sudara as CRO (B2B channels and enterprise partnerships for social impact).
Her unique "Purpose + Profit Mindset" drives expertise in sales strategy, marketing-sales alignment, and customer experience design to create business systems that deliver results across the full customer lifecycle.
- Fortune 100 to startup experience (Apple, NTT DATA, Lexer, Sudara)
- Marketing-Sales-CX alignment & customer journey design
- Purpose + Profit mindset with data-informed growth strategies
Our Evolution: From Product to Partnership
GBUS began as SmartBDR™, a focused solution for prospect engagement. Through years of working with B2B companies at critical growth inflection points, we discovered that sustainable success requires more than just one piece of the puzzle.
Today, GBUS represents our evolution into comprehensive go-to-market consulting. We combine marketing strategy, sales optimization, and intelligent prospect engagement because we've learned that these three pillars work together to create transformational growth.
We've sat in your seats and understand the unpredictability in today's world—we're here to help when needed without the long-term expense of a full-time employee.
Strategic Partnership Approach
We work alongside your team as true partners, not just external consultants
Proven Systems & Processes
Every engagement is backed by methodologies refined over decades of experience
Measurable Results Focus
Everything we do is designed to deliver quantifiable business outcomes
Expertise-Driven
75+ years of combined experience guides every decision
Results-Focused
Measurable outcomes, not just activities or deliverables
Partnership-Oriented
Long-term success through collaborative relationships
Systematically Proven
Methodologies tested across hundreds of engagements
Why Companies Choose Our Team
Our leadership team's combined 75+ years of experience spans every aspect of B2B growth, from initial market entry to scaling operations. We've worked with companies at every stage, from startups seeking product-market fit to established enterprises optimizing for efficiency and growth.
55+
Companies Advised
15+
Industries Served
$700M+
Revenue Generated